The University of British Columbia

Author: Crew Marketing

The University of British Columbia

Written by Crew Marketing

Post Secondary

UBC Okanagan

With many of the hallmarks of a successful startup, including pushing boundaries, nurturing creativity, and fostering community engagement, UBCO has been cultivating and inspiring the next generation of entrepreneurs and innovators since opening its doors in 2005.

A Hub of Innovation in the Heart of the Okanagan

Each year, students from within BC, across Canada, and around the globe make their way to the Central Okanagan to pursue post-secondary education in a close-knit community at one of the world’s top-ranked universities. The University of British Columbia’s Okanagan Campus (UBCO), located in Kelowna within the traditional, ancestral, and unceded territory of the Syilx/Okanagan people, employs 2,000 faculty and staff who annually welcome nearly 12,000 students from over 100 countries.

“It’s an exciting time to be here in the Okanagan—and much of that excitement is driven by the reciprocal relationship between the region and the university,” says Dr. Lesley Cormack, UBC Okanagan’s Principal and Deputy Vice-Chancellor. “As we grow and develop together, both the region and the university are strengthened by one another; both enhance one another’s identity.”

UBC Okanagan (UBCO) students, graduates, faculty and researchers offer an essential contribution to the fabric of the local community, supporting and diversifying both industry and the region itself. The university directly supports several local industries, including clean technology.

In 2022/23, UBCO attracted nearly $45 million in research funding to the Okanagan. In 2020, the Pacific Economic Development Canada (PacifiCan) provided $1.9 million in funding to help the university develop its innovative Cleantech Hub, where researchers and industry partners work together to develop new technologies and products. While the Hub works at advancing regional clean technologies, its sights are set on becoming a global cleantech contributor that helps Canadian companies further their reach and supports Canada in achieving its carbon elimination goals.

“We’re proud of our research partnerships with business and community organizations who are also growing along with our region. With over 1,000 active research projects, UBCO’s researchers are helping investigate a multitude of industry and community challenges,” says Dr. Cormack. “This includes everything from next-generative battery development alongside a leading local energy storage company to supporting municipalities with key issues like transportation, homelessness, waste, and water management.”

UBCO’s desire to collaborate also extends to Okanagan College (OC), elevating the research power of the region and providing students with opportunities that align not only with their own needs but with those of local industries, too.

“With both UBCO and Okanagan College embedded in our community, the Okanagan is punching above its weight,” notes Dr. Cormack. “For a mid-sized region like ours to have an outstanding college and a campus of a world-leading research university, it’s truly unique in Canada.”

Through a formal partnership, UBCO and OC have established a Green Construction Research and Training Centre (GCRTC), fostering innovation as students gain critical skills from hands-on learning opportunities. Collaborations within the industry have been established thanks to the GCRTC, contributing to economic development in the region.

“What I love about the Okanagan is what I love about UBCO,” notes Dr. Cormack. “We’ve got the perfect mix of close-knit communities and global renown. We live in an exciting, 21st century urban environment, yet we’re surrounded by stunning natural beauty. We’ve got everything to succeed today, and unlimited opportunities for tomorrow.”

Sector Stories

  • OKGo Magazine – UBCO Volume 2

    With many of the hallmarks of a successful startup, including pushing boundaries, nurturing
    creativity, and fostering community engagement, UBCO has been cultivating and inspiring the next generation of entrepreneurs and innovators since opening its doors in 2005.

    Download PDF
  • University of British Columbia

    Since it was established in 2005, UBC Okanagan (UBCO) has seen its enrolment grow from 3,500 to 12,000 students a year, now representing more than 100 countries from around the globe.

    Download PDF

    Geometrik

    Written by Crew Marketing
    While it may seem hard to believe, Geometrik, one of the largest wood ceiling manufacturers on North America’s West Coast, started out as a children’s furniture shop. The Kelowna-based company was operating in a 3,500 square foot workshop when Vladimir and Natasha Bolshakov purchased it in 2007.

    The furniture production was soon phased out to focus on incoming orders for wooden acoustical panels, a craft Vladimir learned in his native country of Ukraine and honed while working in the U.S. for four years before settling in Kelowna.

    The shift in business brought exponential growth to Geometrik—they’ve twice moved to larger manufacturing facilities to keep up with demand. The company’s fully customizable and ready-to-install products are now manufactured in an efficient 30,000 square foot factory.

    As an active participant in Leadership in Energy and Environmental Design (LEED), Geometrik is focused on reducing or eliminating the environmental impacts of its manufacturing process.

    “Our mission is to be a sustainable business—not just by using raw/recyclable materials, but in a broader sense, by providing sustainable employment and sustainable relationships with our suppliers and community,” Bolshakov says. “This focus for the last 14 years has resulted in enduring relationships both internally, within our company, and externally with our customers.”

    This commitment to sustainability, along with Vladimir and Natasha’s combined experience in industrial engineering and economics respectively, have been integral to Geometrik’s success. Add to that the combination of their talented, highly skilled workforce and leading-edge industry technology, and it’s no wonder they’ve been able to consistently add to their impressive portfolio of projects.

    This portfolio includes close-to-home projects like the Okanagan College Center of Excellence and UBCO Teaching and Learning Centre, as well as international projects like the Law building at Stanford University and the Illumina Campus at Lincoln Centre. With their array of completed projects and a continued focus on growth, you just may be admiring Geometrik’s work firsthand the next time you’re in a building with beautifully designed acoustical panels.

    “We fell in love with the Central Okanagan on our first visit in 2007. It was then and there we made the decision to build a company and commitment to the Okanagan Valley.”

    Ntityix Development Corporation

    Written by Crew Marketing

    In nsyilxcən, the language of the syilx / Okanagan People, ntityix is the word for spring salmon, one of the four Food Chiefs responsible for all creatures in the water. The salmon also represents economic issues in the life of a community, as the cyclical nature of its life mimics the ups and downs of our modern economy. Similar to how salmon overcome barriers to ensure the success of their offspring, Ntityix Development Corporation also pushes boundaries and strives for the prosperity and well-being of current and future generations.

    The company was originally established as Westbank Indian Band Development Company in 1973, marking one of the many steps the community took to reclaim its future and self-governance. Between the 1970s and early 1990s, predating Westbank First Nations’ (WFN) tax code, the organization had its first foray into development, building over 200 homes. In the ’90s, it expanded with forestry and construction divisions. By 2005, all divisions were incorporated under WFN Holdings Ltd., which was reorganized and rebranded as Ntityix Development Corporation in 2014.

    These changes have allowed Ntityix’s management team to refocus its energy, resulting in improved performance, increased momentum, and more meaningful strategic work with community members and WFN Chief and Council. The company’s business objectives are closely aligned with community goals.

    The company’s portfolio includes resident and commercial real estate, forestry management, construction management, and professional services. Significant partnerships on the real estate side include a 40% stake in Snyatan Shopping Centre, a 94,000 sq. ft. development with numerous retail spaces, and a 50/50 partnership with Churchill International Property at Okanagan Lake Shopping Centre, featuring 127,000 sq. ft. of retail shops.

    As one of the fastest-growing regions in Canada, the area continues to see the development of new land parcels. Looking ahead, it’s all about community enhancement and sustainable growth. The company recently remediated existing rentals and will be building new townhouses, which will offer affordable rentals to the community.

    They are also modernizing Lakeridge Park and extending subleases for stable revenue, rebuilding infrastructure, and pursuing small development permits for housing. Future possibilities may include higher densities and other types of developments in the area. The construction group continues to grow, and the organization is diversifying its forestry activities to include value-added services, consulting, fire mitigation and remediation, pruning, and forest health.

    “We keep building on the experience the company has,” says Derickson. “Through the forestry division, we have a different types of contracting revenue streams such as wildfire mitigation projects, salvaging wood and creating a remediation plan for the area that burned in 2023.”

    Ntityix continues to look for additional ways to support the community and its future. The forestry side of the business already has a private bursary program for WFN members, and they are exploring opportunities to provide scholarships and participate in co-op programs within the region. They are also setting their sights on succession planning and looking for ways to train and retain the next generation of tradespeople in construction and forestry.

    In recognition of its development achievements, Ntityix was the recipient of the 2020 Aboriginal Economic Development Corporation award. Presented by the Canadian Council for Aboriginal Business (CCAB), the award recognizes an organization that increases the prosperity and sustainable economic development of its community.

    In 2024, the construction arm of the business, Kilawna Builders Ltd., won in the Indigenous Business category at the Greater Westside Board of Trade Key Business Awards, while the year before, they accepted two commercial office and renovation awards at the SICA (Southern Interior Construction Association) Industry Awards of Excellence.

    Prior to that, in 2022, Ntityix Resources LP, the forestry division, was honoured by the Forest Products Association of Canada with the Indigenous Business Leadership Award, partly in recognition of the company’s commitment to its community and support of Indigenous employment. They were also awarded the Robin Hood Memorial Award for Excellence in Community Forestry in 2021, which included a $10,000 grant from the provincial government.

    Sustainable forest management, building with mass timber, and hiring the right people as they expand their team are just a few of the things that are top of mind for Ntityix as they consider future projects and growth.

    “Everything used to be run with Chief, Council, and Westbank First Nation Staff,” explains Ntityix Business Development Officer, Nelson Derickson. “After 2005, the company started getting its own staff and separate offices, followed by the addition of independent directors and officers in the last 8 years or so.”

    “We’re here to support the financial success, as well as the health and wellbeing, of WFN members,” notes Derickson. “We strive to make the community a healthier place by providing jobs, diversifying revenue streams, and developing partnerships that increase revenue and lead to future opportunities.”

    “We continue to build on the success and awareness of the work we are doing,” notes Derickson. “We want to continue growing in a more meaningful and sustainable way, with consideration of the seventh-generation principle. We want the community to really feel like it’s their company.”

    Kekuli Café

    Written by Crew Marketing

    Sharon Bond-Hogg—Founder of Kekuli Café, CEO of Kekuli Café Properties Inc., and a proud member of the Nooaitch First Nation—had always dreamed of owning a restaurant. In pursuit of this dream, she started constructing a foundation through catering and pop-ups while working full-time.

    “We were initially selling bannock at Westside Daze,” says Sharon, noting that people weren’t familiar with the Indigenous fry bread, so they had to market it effectively to be successful. The tagline that eventually came to be associated with Sharon’s restaurant, Kekuli Café—Don’t Panic, We Have Bannock—was born from the concession stand after one customer came up and exclaimed, “I’m in a panic for bannock.”

    In 2004, thanks to the success of the original Westside Daze stand, Sharon and her husband, Darren Hogg, were offered a small concession spot at a car wash on Westbank First Nation land. This was a pivotal step towards the launch of the café.

    The couple’s hard work and perseverance paid off. Kekuli Café, one of the Okanagan’s first Indigenous restaurants, became a reality in the fall of 2009, offering a unique dining experience that now blends fast casual and grab-and-go concepts.

    While the decision to launch in Westbank First Nation was due in part to it being their home—Sharon has called the traditional, unceded territory of the syilx / Okanagan People home for more than 30 years—it was also strategic, driven by the area’s growth and development, which has accelerated continuously since.

    When they first opened, Sharon notes they “wanted to be something for everyone,” but she soon realized that left them floundering at times. So, through the years, they’ve taken time to think about who they are and the ways in which they want to share Indigenous cuisine.

    “I wanted to serve venison, salmon, saskatoon berries, the food I grew up with,” she says. “We’ve created unique, fresh menu items and an ambiance for people to try something different.”

    From the original Westbank location, they went on to open a second location in Merritt—where Sharon was born—in 2014, followed by a third franchised location in Kamloops in 2022. The couple eventually sold the second location and Kekuli Café Properties Inc. was born as the franchise arm of the business, with Sharon as its CEO and Darren as CFO.

    Over the years, Sharon’s entrepreneurial ambition and numerous achievements have been deservedly celebrated. In 2020, she was recognized as the National Aboriginal Capital Corporation Businesswoman of the Year and in 2022, she received the Spirit Award at the Kelowna Women in Business RISE Awards, which “recognizes a woman who demonstrates leadership in diversity, equity and inclusion in their business or the community at large.”

    In addition to her entrepreneurial endeavours, Sharon serves on the Indigenous Tourism BC Board of Directors and was elected to the Westbank First Nation Economic Development Commission, a role she is thrilled to take on after living and working in the community for so long.

    Through all her roles, Sharon is always looking for opportunities to help other businesses and shares her expertise through mentorship, reinforcing Kekuli Café’s role as a community cornerstone.

    This includes promoting Indigenous artists and local initiatives like Jewels of Hope, which supports women experiencing homelessness, by selling handicrafts in the café. They also regularly donate bannock for celebrations and funerals within their community.

    Looking ahead, the couple aims to open a fifth location in the Okanagan and expand further through their franchise development company, aspiring to have 10 locations in total within the next few years. As the business has become more sustainable, it has allowed Sharon and Darren to focus on long-term strategies and staff training. They have weathered the pandemic through community support and adaptability, creating jobs and opportunities, and furthering vital relationships within the community.

    “From 2007 to 2009, we worked on creating our business plan and securing funding for the café,” notes Sharon. “Through meetings with Indigenous financial institutions and other banks, we knew what needed to be done to achieve our goal.”

    “In the fall of 2022, we launched a new business model for our fourth location at Okanagan College’s Kelowna Campus,” says Sharon. “We had to develop a menu and only had a few months to figure it out.”

    “We’ve been able to create something that a lot of our community members need; a place where people can go and feel acknowledged and included,” says Sharon of Kekuli Café’s inclusive space, which honours Indigenous history and entrepreneurship, and provides a legacy for future generations, one piece of bannock at a time.

    RainStick Shower

    Written by Crew Marketing

    A nice, hot shower is something most of us experience daily, but did you know approximately 100L of  water is wasted for every 10 minutes of showering? 

    “We looked at how water is used within the residential home and 50% is used in the bathroom,” says  RainStick Shower Co-founder & CEO, Alisha McFetridge. “We’ve seen some efficiency with toilet flushing,  but we can’t say the same thing for showers, so that’s really where we started.”  

    These facts, along with increasing drought levels in water basins throughout Canada, were the impetus  for Alisha and Sean McFetridge—who both grew up in the Okanagan—to launch RainStick, North  America’s first circular shower that saves up to 80% of the water and energy typically used, while still  providing a nice flow rate.  

    From development to market, the product was years in the making. Alisha’s background in international  business and sustainability, including a master’s degree in climate change, and Sean’s background in  engineering and energy conservation made the perfect match for developing the RainStick prototype, a  cardboard version they created prior to officially launching the company in 2019.  

    With a small founder’s contribution, along with Alisha’s win in a pitch competition in 2020, the couple  kickstarted the R&D for the company; today, they are raising an investment round for the business and geting set to grow their team, which currently includes nine full-time employees and several  contractors. While the couple launched RainStick in Ontario, they made the decision to relocate back to  Kelowna, closer to family, the mountains, and the markets they serve along the west coast.  

    “We plan on adding roots to our headquarters and growing our team right here in the Central  Okanagan,” notes McFetridge, who had previously worked in the city’s tech industry at companies  including Bananatag and Disney’s Club Penguin. “We are very proud to be in such a beautiful region and  we are often educating folks on the opportunities that exist in Kelowna exists.” 

    To build awareness of the company, Alisha and Sean decided to showcase at the Consumer Electronic  Show 2022 in Las Vegas—out of 1,800 international companies, RainStick ended up being awarded Best  of Smart Home and Best of Innovation, garnering a lot of international interest. In early 2023, the  company was selected, out of hundreds of international applications, as one of 11 cohort members— and the only member from Canada—for Imagine H2O, one of the world’s top accelerators working with  early-stage water startups. RainStick Shower is also featured on TIME’s List of The Best Inventions for 2023, which features 200 groundbreaking inventions from around the world.  

    The next version of the RainStick Shower, specifically for more cost-conscious consumers, is already in  the works. The company recently announced international partnerships in New Zealand and Australia  and launched distributors in California. They have also been fielding substantial interest from parts of  Europe. Decentralized water technology for other areas of the home is at the core of RainStick’s future developments, all of which will take place from the heart of the Central Okanagan. 

    “We are a water conservation company—we know there is lots we want to do in this space, particularly  in the residential home,” says McFetridge. “A lot of our water and energy use can actually be controlled  in a better way. Showering is just the beginning.”

    “Our region is growing in terms of opportunities for companies, so it’s a really exciting  time to be in the Central Okanagan. Area residents want to support local, it’s a really encouraging thing.  You don’t get lost like you do in larger cities, you are very much part of the ecosystem, which is really  cool.”

    Hexagon Purus

    Written by Crew Marketing

    Clean Tech

    Hexagon Purus

    Though many may think cleantech is the result of recent sustainability and economic trends, the team at Hexagon Purus has spent more than two decades working on innovative solutions that support the transition to clean technology for commercial vehicles.


    In spring 2023, Hexagon Purus—a business unit within Hexagon’s portfolio focused on zero emissions mobility—held the grand opening for its 60,000 sq. ft. state-of-the-art micro-factory, one of many new buildings located in the rapidly growing Kelowna International Airport Business Park.

    “We are, today, putting both fuel cell electric and battery electric vehicles on the road,” says Hexagon Purus Executive Vice President—and Kelowna local—Todd Sloan. “The technology is here, now infrastructure is the next step.”


    It is expected that the micro-factory will produce more than 1,000 battery systems annually for heavy-duty vehicle applications. By 2024, more than 150 engineers and assembly technicians, along with additional team members handling operations and administration, will be employed at the Kelowna micro-factory. Attracting talent to the region is easy, thanks to its picturesque landscape, big city amenities, and enviable quality of life, which includes work-life balance, a close-knit community, and minimal commute times.

    “We’re excited to have the new micro-factory where everyone can come together under one roof,” says Sloan. “While the building is new, the team isn’t—it is made up of many folks who have been around since the early days as well as a lot of new talent, made up of locals and individuals from across Canada and around the world.”

    The early days involve Sloan’s more than 20 years of experience in the trucking and clean mobility industry, which eventually led to the company he founded, Enviromech Industries, joining forces with Hexagon.

    Now, as part of the Hexagon Purus Executive Management team, Todd continues to be at the forefront of the company’s growth and innovation. While Hexagon Purus is making an impact locally in the Central Okanagan, the work being done in Kelowna will have a global impact.

    Shortly before the Kelowna micro-factory opening, Hexagon Purus signed a landmark long-term agreement with Hino Trucks to produce complete battery-electric heavy-duty trucks for the US market. The agreement, valued at approximately $2 billion USD, will see up to 10,000 trucks delivered by 2030, with the initial battery system volumes being produced at the Kelowna facility.

    “We are fortunate to be able to research, conceive, and design this in Kelowna,” notes Sloan. “We will continue to expand into new areas in North America and the next [vehicle integration] facility is opening [in Dallas, Texas] in 2024.”

    Sloan also notes there is a lot of support for cleantech growth in Kelowna, including the Cleantech Hub at the University of British Columbia’s Okanagan Campus (UBCO), which provides access to researchers, students, and programs to assist in launching projects.

    “The Okanagan brings the ability to attract talent, create local opportunity, and have an unbeatable lifestyle and a career with purpose,” says Sloan. “BC has always been progressive in the clean and green economy. In Kelowna, we have a great mix of opportunity and the Okanagan lifestyle.”

    Sector Stories

    • Clean Tech

      At the heart of the Okanagan, a green revolution has rapidly taken shape, transforming the region and beyond thanks to innovative cleantech solutions that are establishing a sustainable and vibrant future.

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      Vitalis

      Written by Crew Marketing

      Since its launch in 2016, Vitalis has used its expertise in CO2 handling to develop original equipment, supporting and furthering the clean tech industry within the Central Okanagan, BC, and beyond.                         

      “What started as a core competency in CO2 handling has now allowed us to utilize that knowledge and create different lines of products,” says Carla Berrie, VP of Revenue. “Our extraction machines are CO2-based, using the gas in its liquid and supercritical fluid phases as a solvent to pull the terpenes and cannabinoids out of cannabis primarily. From there, we started to expand into other markets, including hops extraction, which has taken off.”                   

      Taking elements from the original extraction machines, Vitalis developed its R744 heating and cooling solutions for commercial- and industrial-sized applications, which use CO2 as a natural refrigerant. Its Coolshift chiller for breweries is one example.                                             

      “The reason we use CO2 is that it’s a clean solvent, it’s a clean refrigerant, it has low global warming potential, and it’s non-toxic,” explains Berrie, noting that CO2 has a “bit of a funny rep” because it is also used as the unit of measure for global warming potential.                            

      “If you were thinking of CO2 as a refrigerant, the global warming potential is 1, whereas if you think about the refrigerants that are most commonly used right now, synthetic refrigerants, you are getting into the 3,200 global warming potential. So, CO2 is extremely low with the global warming potential,” she adds.                                               

      The Coolshift chiller, as Berrie describes it, uses R744 (CO2) to recover “waste” heat from the chilling process, offsetting the need for gas boilers to create hot water, which is used a lot in breweries. The chiller can also be paired with a system that captures CO2 from the fermentation process, which is then cleaned, liquefied, and provided back to the brewery for its numerous CO2 needs.              

      “It’s a big deal in Western Canada, as there are not a lot of CO2 suppliers,” notes Berrie. “It can provide breweries with CO2 independence, and the ROI on the chiller unit is quick, about one to two years.”                                                      

      Offering product lines that benefit businesses by contributing to their success and profitability, while also reducing their environmental footprint, is the sweet spot for Vitalis and what they are most excited about. Profitability is also one of the “Ps” that guide the team’s work.

      “As we’ve matured as a company, we’ve solidified our commitment to planet, profit, and performance. For us, right now, the planet is rooted in CO2 technologies,” says Berrie. “When we talk about performance, we talk about not only the performance of our machines but also about the safety aspect of what we do.”

      This safety aspect leads to what Berrie says would be a fourth “P” in the equation—people. The company is heavily involved in safety-related matters and, at the end of 2022, was featured in a WorkSafe BC health and safety profile piece for its work in the cannabis industry.     

      “People are at the heart of our performance,” says Berrie. “[One of our founders] James is pretty  passionate about bringing highly skilled jobs to the Central Okanagan. Contributing to the clean tech industry in BC, in the Central Okanagan specifically, is really exciting for us and we are proud that our  work aligns with the CleanBC 2030 roadmap.”

      SKYTRAC

      Written by Crew Marketing
      SKYTRAC’s Autonomous Distress Tracking (ADT) was the first GADSS-compliant product to go to market. From there, the Kelowna-based company signed a partnership with Embraer, the third-largest aircraft manufacturer in the world, to add GADSS technology to all new E1 and E2 jets.

      This ADT system is just one example of SKYTRAC rising to the challenge for its customers and the industry.

      “The reason Embraer selected us was for our superior technical expertise and commitment to quality. We stood out as the only company working with previous years of flight data and aircraft tracking. We were the only company agile enough to meet the rapid timelines required for such a project.

      The company was founded in Penticton by a group of experienced aviators who wanted to explore the possibilities of GPS technology being used for non-military purposes. Since its humble beginnings, SKYTRAC has brought to market products in tracking, flight data monitoring, and satellite communications. Their work touches law enforcement, aerial firefighting, emergency medical services, the oil and gas industry, and government sectors.

      In addition to its work on GADSS, SKYTRAC partnered with Iridium to offer some of the fastest Low Earth Orbit (LEO) satellite connectivity to manned and unmanned aviation through the Iridium Certus service.

      As one can imagine, these game-changing technologies have led to exponential growth for the company. SKYTRAC now has more than 120 employees in its Kelowna, Ottawa, and Victoria offices.

      “It has really been a success story going from a startup in a basement to a globally-renowned aviation data company,” Manson says.

      Even as they have gotten bigger, SKYTRAC keeps the same level of expertise, says Head of Marketing, Reuben Mann. “We’re a true all-in-one provider. We don’t just give you the box, we give you the connectivity, all the different capabilities. If someone wants a new capability, we’re literally creating it for them and going to market with it,” he says.

      But what makes SKYTRAC unique amongst other large avionic companies is its commitment to the Central Okanagan. Manson himself is a product of Okanagan College. “We’re not shipping people in from other markets. We’re hiring locally and training people up,” he says. 

      The future of aerospace is fast paced, and the real-world implications are truly lifesaving.

      “It is definitely an interesting ride. Buckle up. Every day is exciting and there’s always something different,” Mann says. “I can’t imagine working somewhere else, it’s fun and challenging and I feel like we’re making a difference.”

      “I’ve travelled with this company and been to a lot of places. In the Okanagan Valley, there’s a culture with the talent we hire that is different from other locales. It’s a hidden gem.”

      Valens

      Written by Crew Marketing
      The Valens Company, which is one of Canada’s most successful cannabis companies, knew that keeping things simple would be the key to their success when cannabis became fully legal.

      “Some people overcomplicate cannabis,” says Valens CEO, Tyler Robson. “We’re really a consumer-packaged goods (CPG) company that manufactures cannabis. It’s focusing on the fundamentals and getting out of your own way.”

      How Valens got to this point is a testament to the company’s vision of positioning itself as a global consumer company connected to Kelowna, one of the most cannabis-centric places in the world.

      The vertically integrated, publicly-traded company has grown to more than 370 employees with manufacturing facilities in Kelowna, Toronto, and Vancouver. Valens has a strong foothold in Canada and the United States, as well as 19 other countries—and counting.

      “We’ve achieved success because we’ve gotten so far ahead of everyone else. It took a while for the market to catch up. We hit the ground running once it went legal federally,” Robson says.

      While the company starts with the product in mind, it ends with the needs of its customers. Since cannabis customers don’t fit into one box, Valens transitioned from being a sole extraction company to developing consumer products in the medicinal, wellness, and recreational sectors.

      “It’s a personal experience that everyone uses for different reasons,” Robson says. In a rapidly growing space like cannabis, thinking strategically is a major competitive advantage. Valens’ Chief Commercial Officer, Adam Shea, says that thinking five steps ahead is part of the company’s DNA.

      “A lot of companies in the cannabis field are reactive… We go to where the puck is about to go, not where it is,” he adds.

      “Being part of the Okanagan community has always been an asset to us. We are in the business of making products that can potentially enhance people’s lives – and we cannot think of a better place to do it.”

      Basing Valens in Kelowna was also a strategic move. Both Robson and Shea tout the cannabis culture in the Okanagan Valley and the local officials and businesses who supported Valens’ operations as Canada moved towards legalization.

      The company also benefits from local talent who are tuned in to the needs of the cannabis sector and understand the market.

      “You can hire accountants and lawyers, but finding seasoned cannabis talent is very tough,” Robson says. “The depth of experience here is second to none.”

      As they grow, Valens is looking forward to more countries opening up to cannabis and more consumers looking for safe, high-quality products that are effective for their individual needs. This forward-looking mentality combined with the fusing of deep knowledge of cannabis and consumer goods makes Valens a force to be reckoned with.

      “Look out, we’re just getting started. The bar is quite high, but we have the team to achieve it.” Shea says.

      Okanagan College

      Written by Crew Marketing

      Post Secondary

      Okanagan College

      Experiential learning, hands-on training, and apprenticeship are foundational elements of many of the programs offered at Okanagan College. On campus, the needs of students and industry intersect, resulting in a synergistic partnership.

      For more than 60 years, Okanagan College has been offering students a wide range of post-secondary education opportunities, all in the pursuit of its mission to transform lives and communities. Today, the college boasts more than 60,000 alumni from its multiple campuses, including Kelowna, Penticton, Vernon and Salmon Arm.

      “Whether it is through hybrid and online course delivery, workplace integrated learning—where the “classroom” is actually the workplace—or experiences in labs and classrooms, people who choose to live here have an incredible amount of opportunities,” says Okanagan College President, Dr. Neil Fassina.

      The institution’s impact in the community is undeniable, with Okanagan College students and graduates successfully contributing to a wide array of local industries including tourism and hospitality, health care, construction, business, technology and much more. The college is constantly innovating and expanding its programs, too.

      Earlier this year, Okanagan College received $44.8 million in funding from the provincial government for its new Centre for Food, Wine and Tourism, which is set to open in 2026 and will include modern teaching spaces, food labs, research and development facilities, and more. The centre will allow Okanagan College to significantly expand enrollment in its culinary and hospitality and tourism programs.

      culinary-student

      In 2023, thanks to funding from the Royal Bank of Canada and Accelerate Okanagan, the School of Business plans to launch its new Experiential Entrepreneurship program pending ministry approval, allowing students to not only imagine their business but set it up as well. 

      The college champions sustainability, too, incorporating green practices through its day-to-day operations, award-winning campus facilities, and wide range of programs. The Kelowna trades complex, for example, was constructed to meet LEED Platinum standards, while the state-of-the-art Health Sciences Centre is one of 16 projects in the Canada Green Building Council’s Zero Carbon Pilot Program. The College’s programs include environmental studies, water engineering technology, and sustainable building technology, all of which contribute positively to local, regional, and national green initiatives.

      Okanagan College is also a collaborative partner with the University of British Columbia’s Okanagan Campus (UBCO), joining forces to provide faculty and students of both institutions with innovative research and learning opportunities.

      “Together, we help build and sustain local opportunities for learning, training, education, and research,” notes Dr. Fassina. “Our collaboration fuels innovation, entrepreneurship, our very social infrastructure—to be able to learn close to home means graduates will stay close to home.”

      The Wilden Living Lab is just one example of the shared success between Okanagan College and UBCO have had—students participated in building an attainable net-zero home alongside trades professionals, contractors, and homeowners. As research continues in Wilden, the results are shared across the country, furthering nationwide progress and growth in this important sector. “The future is bright for both institutions, and as pillars of social and economic development in the Central Okanagan, that translates to a bright future for the region,” adds Dr. Fassina.

      “Okanagan College is a community of learning, rich with cultural diversity and academic support,” notes Dr. Fassina. “With smaller class sizes, industry-experienced professors, hands-on learning with co-op and practicum opportunities, and affordable tuition, we put learner success at the heart of everything we do.”

      Sector Stories

      • OKGo Magazine – OC Volume 2

        Experiential learning, hands-on training, and apprenticeship are foundational elements of many of the programs offered at Okanagan College. On campus, the needs of students and industry intersect, resulting in a synergistic partnership.

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      • Okanagan College

        With campuses and centres located throughout the Okanagan and Shuswap/ Revelstoke, Okanagan College is a community of learning made stronger by its connections to industry and local businesses.

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