GreenStep Solutions

GreenStep Solutions

WATCH

It was a desire to save the world that compelled 18-year-old Angela Nagy to start GreenStep Solutions. It’s been a desire to persevere and stay true to her purpose that enabled Angela to make Greenstep one of the country’s leading companies to promote sustainability initiatives in business and politics.

Saving the world seems like an overly ambitious goal when starting a company, but that’s exactly what spurred Angela Nagy to launch GreenStep Solutions in 2008. After completing a sustainability strategy for their first client, a large, well-known company, Angela realized that there was more of a need to help small and medium sized businesses, which make up a huge percentage of the market.

In the beginning, GreenStep worked onsite with these businesses; however, Angela and her team knew that the only way to scale their business and quickly create the big impact they wanted was through digital technology. So, they developed online assessment tools that businesses could use to measure and improve their sustainability performance.

As part of the company’s evolution, they moved further into the clean tech sphere by acquiring a carbon measurement software company in 2013. The GreenStep team completely redeveloped the software and designed it as a tool for small and medium sized businesses to measure and track their carbon footprint.

“What I’ve learned in operating my business, as I’ve grown the digital side of the company, is the amazing network and support systems that are available to entrepreneurs in the Okanagan,” says Angela. “Whether that’s through Accelerate Okanagan or other entrepreneurs…It’s mentors and programs for businesses like mine that help us grow.”

GreenStep Solutions has certainly flourished, doubling in size each of the last few years, with a total of 16 people working in the Kelowna head office or remotely from locations across Canada. As her company has grown, Angela has dealt with the ups and downs of entrepreneurship, her resiliency and ambition guiding her every step of the way. Through both the good and tough times, she was able to find encouragement and connect with like-minded people thanks to organizations like Okanagan Women’s Mentoring and Angel Network and WeBC, who specifically support women entrepreneurs.

As an entrepreneur, Angela knows that building and nurturing relationships is key to success. To this end, GreenStep developed a long-standing partnership with the Thompson Okanagan Tourism Association, who they are working closely with to become global leaders in sustainable tourism.

“Our big, hairy, audacious goal is to become the business most known for improving the sustainability performance of small and medium sized businesses throughout North America,” says Angela. “Our legacy would be that it started here in Kelowna, that it’s an Okanagan success story and that it has a positive impact on the business community within our region.”

The positive impact the company wants to achieve is already well underway—GreenStep Solutions has worked with more than 3,000 tourism destinations, businesses, and organizations, including Tourism Kelowna, who in 2021 achieved Platinum Certification through GreenStep’s Sustainable Tourism Program. 

As Angela reflects on her more than 20 years working in Kelowna’s technology ecosystem, she observes how neat it’s been to watch things incubate and grow, with numerous entrepreneurs in the region using technology to solve environmental problems.

Hyper Hippo

Hyper Hippo’s success perfectly illustrates the John C. Maxwell-coined term, failing forward. By learning from their mistakes and taking a new, creative approach, Hyper Hippo’s team launched its flagship game and set off on an unstoppable growth trajectory.

It started in 2012, when Lance Priebe founded Hyper Hippo after leaving Disney, which had acquired his first Kelowna-based company, Club Penguin, in 2007. Priebe’s first venture helped put Kelowna’s tech community on the map, as it was still seen as a “remote” community in BC when he launched Club Penguin.

With $5 million in startup capital for his new venture, Priebe and the Hyper Hippo team got to work on building Mech Mice, which was slated to include an online game, television show, and more. Six months in, with almost no capital left, it was clear that Mech Mice would not be a success. They learned from their mistakes and Priebe gave the team the freedom to take risks and build anything they wanted over the following six months.

Through this process, AdVenture Capitalist was created and successfully launched in 2015. Seven years later, the idle game (sometimes called clicker or incremental games) has been downloaded more than 50 million times and is one of the most successful mobile titles ever released.

Hyper Hippo’s presence in Kelowna is one of the reasons that the Central Okanagan is known globally as a digital animation and gaming powerhouse.

“I can walk on Google’s campus and say we’re from Kelowna, and they say, ‘Oh yeah, Hyper Hippo.’ We’ve been very blessed, and it proves that this world from an industry perspective is getting smaller and smaller,” says Hyper Hippo’s CEO, Sam Fisher, who believes that the biggest key to the company’s success is working strategically in a spirit of true partnership. The simple philosophy that guides the company is also key.

“We’re not educators, we’re not politicians, we’re entertainers,” says Fisher. “We bring that little bit of entertainment to your day to make things just a little bit better.”

In its quest to attract top talent, Fisher notes that Hyper Hippo has to “take care of the people and give them a good place where they want to be and live. Kelowna is first-class when it comes to that.” The company is too, as evidenced by the Best Places to Work award they received in 2021 from gamesindustry.biz.

Most recently, Hyper Hippo launched Dungeon Dwarves, its first idle game on Netflix, which is currently available in 15 languages in more than 190 countries across the globe; 14 new languages will be available in an upcoming release.

“This is a fantastic opportunity for us to collaborate with a team who clearly loves games as much as we do and who support our vision of entertaining and inspiring players around the world,” said Priebe in a press release for the game’s launch.

Based on their track record, it’s likely gaming history will continue to be made by Hyper Hippo for years to come.

“You’re always working with new trends, new technology, new people, and new players [in gaming]. It doesn’t matter how established you are, you gotta be scrappy. Our focus is on how we get things done.”

WTFast

Steady, sustained growth is a feature of many Central Okanagan companies and is certainly the case for WTFast, which launched in 2009 to create plug and play network optimization for gamers. Today, the company employs 40 people, has 11 patents to its name, and makes millions of gamers very happy.

The happiness of the end user is achieved through the company’s Gamers’ Private Network (GPN), which is similar in nature to a Virtual Private Network (VPN). WTFast’s patented technology finds the fastest connection from a gamer’s computer to the game server, minimizing the network latency, or ping as it is known in the world of online gaming, that gamers despise.

It is the “interesting and challenging/novel work” the company is doing, which includes developing technology to level the playing field through connection equalization, that CEO and Co-founder, Rob Bartlett, says allows the company to attract and retain top talent. That and the fact that “the Okanagan is one of the nicest places to live in Canada.”

“Like many Albertans, we spent some time vacationing in the Okanagan. We got tired of the cold Alberta winters and generally fell in the love with the great work/life balance in the Okanagan, so we decided to move here,” says Bartlett.

As a self-described “Internet Hermit,” Bartlett says it was encouragement from the team at Accelerate Okanagan that pushed him to get out of his shell and take advantage of face-to-face opportunities in the region. This face time was vital for the company’s growth, Bartlett adds, as it allowed him to secure millions in investment and close distribution deals with multi-billion-dollar corporations.

“The region is a great place to build tech and while we are doing a lot of remote working these days, it isn’t hard to convince people to move to the Okanagan for those face-to-face meetings.”

Staffbase

When a business is included on three fastest-growing company lists in one year, you know they are going places. This was certainly the case for Kelowna-based Bananatag, who in 2020 was listed on Deloitte’s Technology Fast 500 North America List, The Globe and Mail’s list of Canada’s Top Growing Companies, and Rocket Builders annual Ready to Rocket list, which profiles BC tech companies who they predict will grow faster than their peers by delivering on technology sector trends.

The rise to the top started when Corey Wagner helped launch Bananatag in 2011. He and his co-founders, who all grew up in the Okanagan, set out to help companies, especially those with a distributed workforce, successfully deliver their internal communication.

“Our core belief is that internal communication moves people, and people move companies,” says Wagner. “Our solutions have been developed for enterprises who are looking to bring employee communication and employee experience to a new, modern level.”

Over 10 years, the Kelowna- based company grew to 150 employees and opened an office in Vancouver. In March 2021, Bananatag was propelled even further ahead when it merged with Germany’s Staffbase, a company with complementary software and strength in the European market, to form the world’s largest and fastest-growing internal communications company. While the Bananatag name has been retired, the ethos of the company remains.

Staffbase now employs more than 675 people across North America and Europe, providing service to 1,350+ businesses worldwide, including companies like Adidas, Audi, and Ikea.

While Wagner notes that the institutions and infrastructure in the Okanagan provided great support for the business, he believes it’s the world-class people in Kelowna that are the biggest draw.

“When new team members join, they always comment that everyone is so nice, people recognize that, and they want to be part of it.”

“Starting a business in the Central Okanagan is great because you and your employees get to enjoy a lot of the benefits of being near a major centre, without a lot of the downsides.”

Klonetics

Here in the Central Okanagan, industry-leading companies can be found in a multitude of sectors, including the booming cannabis industry. Having received its Nursery Cultivation licence from Health Canada in 2021, Kelowna-based Klonetics is one of those companies, offering an extensive selection of proprietary cannabis strains that medical growers and licensed producers can use to increase revenues.

“Klonetics has a portfolio of in-demand cannabis strains and will provide licensed producers and growers with plantlets or Ready to Flower™ plants, resulting in increased crop yields and higher quality genetics,” says the company’s CEO, David Brough. “We will be the premier cannabis cloning company that is cultivating in Canada.”

Once they reach full capacity in 2022, Klonetics will employ 50 people and produce nearly four million Ready to Flower™ plants out of its almost 25,000 square foot Kelowna facility, where each room is sealed and ventilated to the highest Goods Manufacturing Practice (GMP) standards.

The Klonetics team is made up of world-class specialists who have access to the best technology in the field.

“We did consider multiple locations throughout Canada; after comprehensive due diligence, Kelowna provided us with the best opportunity to thrive,” says Brough. “We continue to attract the industry’s top scientific talent from all parts of Canada.”

Thanks to its partnerships with some of the most reputable breeders across the globe, Klonetics now offers the largest breeder-certified cannabis strain catalogue in the world to licensed Canadian producers.

Klonetics also partners with VEXSL, a transport company specializing in climate sensitive, high-risk and high-value controlled goods, to ensure its
products arrive intact.

Being recognized as a disruptor in the industry is how Klonetics defines success. The company’s existing accomplishments, coupled with the fact that they’re sourcing additional space to expand, leaves no question that they are already on their desired trajectory.

“There is a massive scientific component to cannabis that the Okanagan region is leading. Klonetics is leading the way on how cannabis is studied and developed for cultivation to produce the finest and cleanest medical and recreational products in the market.”

Jealous
Fruits

When it comes to farming, it’s all about timing. That’s what makes Okanagan-based Jealous Fruits the envy of cherry farms throughout the world.

The company capitalizes on the higher altitude of its orchards and Okanagan Lake’s moderating effect on temperature to extend cherry harvest into mid-September, so they can export product long after others have completed their seasons.

“There’s a big gap between Northern Hemisphere production and when the Southern Hemisphere production starts out of Chile and Argentina, as they don’t start until November,” says Jealous Fruits’ Sales Manager, Julie McLachlan.

“If we can pick fruit in early September, store it or put it on a boat to China, it’ll be sold in mid-October, when there will be literally nothing available in the world except us.”

Launched as a fruit stand in the early 1900s, Jealous Fruits is owned by the Geen family, with David Geen serving as the company’s CEO, running the operation with his two sons, Eric and Alex. The company is now the only vertically-integrated cherry grower in Canada, meaning they have the capacity to grow, process, and package their crops in-house—controlling the process from blossom to box, as McLachlan notes. “When you buy from us, you know you’re getting our fruit,” she says.

In the 1990s, David Geen saw an opening in the global market for cherries. With their years of experience and David’s reputation as one of the top cherry growers in the world, they went all-in. That was when their international business took off.

“There’s no place like the Okanagan. There’s a great sense of community, a lot of growth happening in the Valley. There’s quite a future for us.”

Growing cherries can be a risky investment, though. McLachlan notes that “cherries are a high-value crop because of its finicky relationship to heat and rain.”

Moreover, to compete as an international agricultural exporter, farms have to produce a significant volume. To meet international demand, Jealous Fruits has invested heavily in its infrastructure. In fact, the company opened its new, state-of-the-art 140,000 square foot facility in 2020.

The facility offers highly precise weight accuracy thanks to automatic box fillers. The latest technology, including the first UNITEC automatic palletizers in North America and optical sorting equipment, means gentler handling and quick identification of damaged product.

At its busiest, Jealous Fruits employs up to 1,200 staff, with more than 1,000 pickers throughout their 1,100 acres of cherry trees.

In 2021, the company produced its largest crop to date: nearly 7,000 tonnes, a 250% increase from the previous year. McLachlan says they are processing about 18 tons an hour.

In addition to mainland China, the farm has a sustained presence throughout Asia, including Taiwan and Japan. Jealous Fruits also exports to Europe and in 2022, they hope to enter the Korean market.

Geen says it’s extremely gratifying to see all of their hard work bearing fruit. “I take personal satisfaction in the jobs created and seeing our products shipped to markets around the world.”

“We’re very proud of the reputation that we have in the Central Okanagan and worldwide,” adds McLachlan. “It’s a testament to what David and his wife Laura have been putting into the company since the 1990s. It’s been a long time coming.”

Farming Karma Fruit Co.

As successful tree-fruit farmers, Karma and Kuku Gill worked and raised their kids on their Okanagan apple orchard—30 years later, the kids are all grown up and working alongside their parents to operate Farming Karma Fruit Co., the agritourism business the Gills launched in 2019. The transition from well-respected orchardists to successful producers of value-added fruit products and tourism experiences was supported by the community.

“Whether it was learning about manufacturing practices and equipment or retail sales and distribution, our community was able to assist us in different ways,” says Karma and Kuku’s son, Avi Gill, who is also the company’s president. It was a desire “to give back to the community,” he adds, as well as “the hope of sparking the interest of the next generation of agricultural pioneers,” that inspired Karma and Kuku to launch their family-owned and operated business.

Avi’s wife, Binny, and younger brother, Sumeet, are also involved in the business, using their unique combination of skills to make the company a success.

At the Gills’ Kelowna property, you’ll find Farming Karma’s production facility, where their line of fruit sodas, which are free of added concentrates, preservatives, and sugars, are made. 

Reflecting back on community partnerships, it was Peter Boyd of Independent Grocer who gave the Gills their first retail opportunity. After just three years in business, and thanks to some initial guidance from Boyd, Farming Karma Sodas can now be found in more than 3,000 stores across BC and Ontario, as well as select stores in Alberta, Saskatchewan, and the Yukon.

Avi says being situated in the Okanagan and having the ability to build off the consumer desire for the region’s fruit has helped Farming Karma establish a solid reputation. The local community is also to thank.

“When you’re looking to collaborate [in the Okanagan], there is always someone who is willing to help make a positive impact on your business.” That’s good karma, indeed.

“The support from the community is immense and there is no other place you would want to start. It’s accessible and easy to create a buzz in this community—consumers here are progressive and always looking to support local businesses.”

Paynter’s Fruit Market

WATCH

It was a desire to save the world that compelled 18-year-old Angela Nagy to start GreenStep Solutions. It’s been a desire to persevere and stay true to her purpose that enabled Angela to make Greenstep one of the country’s leading companies to promote sustainability initiatives in business and politics.

On the far end of West Kelowna sits Paynter’s Fruit Market, a 40-acre fruit and vegetable farm owned and operated by Jennay Oliver, who is the fourth generation of the Paynter family to work this piece of land. More than 100 years ago, Jennay’s great grandfather, Edwin Paynter, first farmed here. In 1951, her grandfather, Harry Paynter Sr., sold the first pieces of fruit from a roadside stand. Her aunts and uncles took the helm in the ‘80s and then handed the reins to Jennay, who took over the operation in 2007 at the age of 23.

“Farming is a way of life, and it offers this perfectly balanced lifestyle,” says Jennay. “What keeps me passionate is seeing people come in and they’re so excited about when things are ready. They’re so excited that our fruit stand is located right on the orchard, they can walk out and see the fruit growing on the trees.”

Taking over the farm at such a young age, Jennay had to learn on the job; she says she is still constantly learning, as agriculture practices continue to shift and evolve. She credits the support of the farming community for helping her solve problems as they come up. Local organizations like the Regional District of the Central Okanagan and Central Okanagan Economic Development Commission also keep her informed about programs and funding that can support her small business.

“Over the last 10 years, we’ve doubled the production of our farm, and now we’re trying to consolidate, improve, and continue to build the sustainability of the farm and trying to be even more efficient with the fruit stand,” says Jennay. She notes that consumer preferences have also shifted to a more sustainable mindset during this time, with people caring more about food quality and having a connection with where their food comes from.

Farming sustainably means the Paynter’s team is constantly thinking about how to minimize inputs to keep the soil as healthy as possible. They use an array of farming techniques, like rotating fields, planting cover crops, not tilling, and using compost as fertilizer, to support the land. This all leads to fresh, locally grown produce that people buy up with enthusiasm, including chefs at local restaurants like Old Vines at Quails’ Gate Estate Winery and The Landing Kitchen + Bar at the Cove Lakeside Resort, both of which are also venues for business meetings and events. 

Making connections in the community extends to Jennay’s relationships with fellow farmers, who she regularly collaborates with. Since they don’t grow every type of fruit and vegetable on the farm, Jennay seeks out local and regional farmers who are growing quality products that can then be sold at Paynter’s Fruit Market, which only carries made in BC products. 

To Jennay, who is raising two young daughters on the farm, the future success of Paynter’s Fruit Market and farming in general extends well beyond her lifetime.

“In 100 years, I would like to see the same amount of land being farmed in the Okanagan that there is right now…it makes our land beautiful and it’s a huge part of our economy.”

Off The Grid Organic Winery

For more than 100 years, farmers in the Paynter family have worked the same plot of land in West Kelowna. Today, brothers Nigel and Travis Paynter, along with their wives, Sheri—one of a growing group of female winemakers in the region—and Hayley (plus numerous family members who are employed full time) practice sustainable farming on the land to grow grapes that are made into premium, organic wine.

The Paynter’s founded Off the Grid Organic Winery, which is certified through the Pacific Agricultural Certification Society, in 2015. Now producing about 2,500 cases of wine per year, Off the Grid was the sixth winery in BC to have both its grapes and wines certified as organic. But producing amazing organic wine is just one facet of Off the Grid’s existence.

True to its name, Off the Grid is committed to its sustainability efforts in all aspects of its operation. The wineshop was built out of straw bales, which offer double the insulation value compared to a standard build, and has solar panels on the roof to power the wineshop. Its unobstructed views of Okanagan Lake and permaculture-in-action operation make it a must-stop destination for tourists and wine enthusiasts.

In addition to wine tastings, locals and visitors alike are also welcomed for yoga classes, live music, and fundraising events for the BC SPCA. A visit with the winery’s flock of rescue animals, including goats, who can explore and play up on the wineshop roof, sheep, and chickens, round out the guest experience and their grazing also helps eliminate weeds.

When asked about the future of the business, Nigel says his goal is to keep the winery and vineyard going for another 100 years.

“Success for us is being able to educate people on sustainable farming practices, and of course, selling out of wine.”

“The wine industry in the entire Okanagan has been so welcoming. Every winemaker looks to help one another, not just in starting [a winery] but constantly with ideas and tips should any problems arise.”

CedarCreek Estate Winery

As one of the original eight wineries in the Okanagan Valley, CedarCreek Estate Winery is a seasoned veteran who happily works with the other wineries in the region’s developed viticulture sector. But CedarCreek isn’t one to rest on its laurels. In fact, it’s quite the opposite.

The Central Okanagan winery, which has been named Canadian Winery of the Year at the InterVin International Wine Awards three times (most recently in 2019), is undertaking a significant transformation to be a fully organic vineyard.

According to Winemaker, Taylor Whelan, it’s a fundamental shift in how they’re thinking about their wines and their connection to the land they’ve farmed for more than 40 years.

“Everything you spray on the vineyard goes back into Okanagan Lake,” Whelan says. “The lake is our drinking water. As we conceptualize the closed loop, we want to make an effort to leave this place a little bit better than how we found it.”

The closed loop Whelan speaks about is the holistic philosophy of cultivating the natural ecosystem of the 50-plus acres on which CedarCreek resides. The winery doesn’t use anything that wouldn’t be found outside the natural area and relies on animals and plants to naturally combat disease and pests. In addition, CedarCreek employs an extensive composting program, leaving nothing to waste.

The shift in thinking can be summarized this way: in order to go forward, CedarCreek is going back. “Conventional agriculture is something that started in the last century, and it changed the way people farmed. A similar thing happened with vineyards. We’re on the journey back to what we were doing 100-150 years ago,” Whelan says.

“People can say viticulture is pretty natural but once you look under the hood, often it’s not,” he adds. “So, we’re making the commitment to say we’re going back and trying to be as natural as we can.”

And what about the quality of the wine? Did the move to organic maintain CedarCreek’s strong reputation?

In 2019, CedarCreek became certified organic in its farming and winemaking, part of a growing movement. In fact, when CedarCreek started the organic process, 4% of the Okanagan’s wineries were organic. Now, it’s close to 18%.

CedarCreek’s Organic Viticulturist, Kurt Simcic, says it’s even better. In his mind, going organic “led to a new range of wines, a tier above platinum. It’s been a natural evolution—the grapes grow differently, the flavour profile is changing, Taylor is producing more unique and more valuable wines.”

Whelan and Simcic point to organics as the first major achievement in a journey. CedarCreek is also partnering with Regeneration Canada, a national movement with a focus on regenerative land management, to see how they can further care for the ecosystem in which they farm.

“We’re not going to sit back and say, “We’re organic.” We can always do more and do it better,” Simcic states. “That’s an important piece to how we’re carrying on. It’s a super fun and exciting project to be a part of.”

If the winery’s track record over its 35-year history is any indication, there is sure to be more excitement, innovation, and award-winning wine in CedarCreek’s future.

“Many tourists who come to the region are surprised at what we can produce here. I love to see more international recognition for the Okanagan happening because there are amazing wines here.”